How Does Rakuten Make Money?

Photo Courtesy: @Rakuten/Twitter

Online shopping is hugely popular and may permanently become the preferred way to shop, thanks to the COVID-19 pandemic. If you’re a savvy online shopper, you probably already look for great coupons and deals for your favorite websites before checking out, but what if you had a way to save with even less effort? Rakuten makes it easy to rack up cash back bonuses just by doing the online shopping you already do. The online and app-based service automatically tracks your purchases on eligible sites.

If you're worried about security related to the tracking process, you can relax. Rakuten doesn’t process your purchases; it merely tracks the purchase amount. The company was established in 1997 and currently employs more than 10,000 people worldwide, including in its headquarter offices in Tokyo. Formerly known as Ebates, Rakuten's primary focus is to help customers save money on the products they buy every day.

Signup promotions are common and often include $10 cash back for new members after they make $25 in online purchases. Members can also earn $25 by referring someone new to Rakuten (after they make purchases). Rakuten’s partners currently include more than 2,500 retail stores that offer exclusive deals to customers, such as free shipping and gifts with purchases. So, how does Rakuten make all that money to pay out to customers — plus make some profit itself? Let’s take a look!