7 Tips to Increase Instagram Followers for Small Businesses & Creators

Photo Courtesy: Artur Debat/Moment/Getty Images

For many small business owners, artists and creators, Instagram can be a great place to build a following — even without targeted ads. If your marketing budget isn’t huge, social media platforms like Instagram help dismantle that initial barrier to entry — and there are some great, free ways to leverage the platform to your advantage. 

Not sure where to start? That's fair. After all, going up against the algorithm — and trying to stand out from the crowd — can be challenging. But, for many, it's well worth the investment of time. To get you started, we've rounded up a few surefire strategies, tips and tricks for increasing your follower count, getting noticed and beating that pesky algorithm.